Digital Marketing Strategy: Navigating Emerging Media and AI
Completed by David Vandermeersch
December 31, 2016
18 hours (approximately)
David Vandermeersch's account is verified. Coursera certifies their successful completion of Digital Marketing Strategy: Navigating Emerging Media and AI
What you will learn
Develop an overview of the digital marketing communication landscape.
Examine various marketing activities from a communication perspective
Discuss the roles and functions of both traditional and digital media channels in marketing communication.
Align your marketing goals with various digital marketing strategies and the appropriate media channels.
Skills you will gain
- Category: Cross-Channel Marketing
- Category: Marketing Strategies
- Category: Marketing Channel
- Category: Social Media
- Category: Marketing Communications
- Category: Communication Strategies
- Category: MarTech
- Category: Journey Mapping
- Category: Marketing Automation
- Category: Digital Marketing
- Category: Digital Media Strategy
- Category: AI Personalization
