Customer Value, Acquisition, and Retention
Completed by KISHAN THAKUR
May 6, 2026
4 hours (approximately)
KISHAN THAKUR's account is verified. Coursera certifies their successful completion of Customer Value, Acquisition, and Retention
What you will learn
In this course, you'll learn how to distinguish between the concepts of customer lifetime value, customer equity, and customer relationship.
Skills you will gain
- Category: Customer Retention
- Category: Data-Driven Marketing
- Category: Customer Acquisition Management
- Category: Predictive Modeling
- Category: Marketing Effectiveness
- Category: Marketing Strategies
- Category: Customer Relationship Building
- Category: Brand Loyalty
- Category: Return On Investment
- Category: Loyalty Programs
- Category: Customer Analysis
- Category: Customer Insights
