Measure and Optimize Social Media Marketing Campaigns
Completed by Richesse Kabamba
March 15, 2023
12 hours (approximately)
Richesse Kabamba's account is verified. Coursera certifies their successful completion of Measure and Optimize Social Media Marketing Campaigns
What you will learn
Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Skills you will gain
- Category: Key Performance Indicators (KPIs)
- Category: Data-Driven Marketing
- Category: A/B Testing
- Category: Digital Marketing
- Category: Campaign Management
- Category: Facebook
- Category: Social Media Analytics
- Category: Communication
- Category: Social Media Marketing
- Category: Marketing Communications
- Category: Presentations
- Category: Performance Reporting
