The Marketing Plan
Completed by Destan Enginarlar
August 15, 2018
16 hours (approximately)
Destan Enginarlar's account is verified. Coursera certifies their successful completion of The Marketing Plan
What you will learn
Create a complete marketing plan using market analysis, targeting, positioning, and marketing mix strategies.
Measure marketing success with budgets, KPIs, and performance metrics to support better decisions.
Skills you will gain
- Category: Planning
- Category: Performance Measurement
- Category: Market Analysis
- Category: Marketing Channel
- Category: Customer Retention
- Category: Performance Metric
- Category: Financial Management
- Category: Marketing Analytics
- Category: Marketing Communications
- Category: Market Research
- Category: Customer Acquisition Management
- Category: Marketing Management
