Digital Marketing Strategy: Navigating Emerging Media and AI
Completed by Luis Alberto Farina Lopes
September 12, 2015
18 hours (approximately)
Luis Alberto Farina Lopes's account is verified. Coursera certifies their successful completion of Digital Marketing Strategy: Navigating Emerging Media and AI
What you will learn
Develop an overview of the digital marketing communication landscape.
Examine various marketing activities from a communication perspective
Discuss the roles and functions of both traditional and digital media channels in marketing communication.
Align your marketing goals with various digital marketing strategies and the appropriate media channels.
Skills you will gain
- Category: Strategic Communication
- Category: Social Media
- Category: Integrated Marketing Communications
- Category: Marketing Communications
- Category: Online Advertising
- Category: Communication Strategies
- Category: AI Personalization
- Category: Marketing Strategies
- Category: Marketing Automation
- Category: Marketing Channel
- Category: Media and Communications
- Category: Cross-Channel Marketing
