Pricing Strategy
Completed by DAVID MORALES DE FRÍAS
January 18, 2023
12 hours (approximately)
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What you will learn
Know the pricing approach for a product or service and consider the pricing psychology effects on the perception of quality.
Learn how to make a price discrimination based on customer characteristics and using purchase quantity, bundling and product versioning.
Discover the willingness to pay or price response of customers using surveys, experiments and market data.
Calculate the price elasticity for a given product or service and find out which is its optimal price.
Skills you will gain
- Category: Cost Accounting
- Category: Customer Analysis
- Category: Market Data
- Category: Sales
- Category: Market Research
- Category: Product Strategy
- Category: Consumer Behaviour
- Category: Marketing Psychology
- Category: Profit and Loss (P&L) Management
- Category: Revenue Management
- Category: Strategic Marketing
- Category: Market Dynamics
