Digital Marketing Strategy: Navigating Emerging Media and AI
Completed by Vitor Junqueira de Oliveira
April 26, 2016
18 hours (approximately)
Vitor Junqueira de Oliveira's account is verified. Coursera certifies their successful completion of Digital Marketing Strategy: Navigating Emerging Media and AI
What you will learn
Develop an overview of the digital marketing communication landscape.
Examine various marketing activities from a communication perspective
Discuss the roles and functions of both traditional and digital media channels in marketing communication.
Align your marketing goals with various digital marketing strategies and the appropriate media channels.
Skills you will gain
- Category: Data Ethics
- Category: Marketing Strategies
- Category: Marketing
- Category: Marketing Analytics
- Category: Social Media
- Category: Marketing Automation
- Category: Integrated Marketing Communications
- Category: Digital Media Strategy
- Category: Data-Driven Marketing
- Category: Communication Strategies
- Category: Marketing Communications
- Category: Strategic Communication
