Google Ads for Beginners
Completed by Lysander Alphonso
April 21, 2025
2 hours (approximately)
Lysander Alphonso's account is verified. Coursera certifies their successful completion of Google Ads for Beginners
What you will learn
Create a Google Ads account and set up first campaign structure
Create ad groups, do keyword research, set up audience targeting, and write ads
Learn how to use the tools and settings available to optimize campaigns and make them profitable
Skills you will gain
- Category: Pay Per Click Advertising
- Category: Advertising Campaigns
- Category: Digital Marketing
- Category: Search Engine Marketing
- Category: Campaign Management
- Category: Return On Investment
- Category: Digital Advertising
- Category: Keyword Research
- Category: Online Advertising
- Category: Marketing
- Category: Advertising
- Category: Paid media
