Social Media Marketing
Completed by Laura Maria Rios Lopera
March 6, 2026
12 hours (approximately)
Laura Maria Rios Lopera's account is verified. Coursera certifies their successful completion of Social Media Marketing
What you will learn
Gain essential skills in social media marketing and management to elevate your digital marketing and growth hacking journey.
Develop a social media strategy by mastering planning, goal-setting, and platform selection across channels like Facebook, Instagram, LinkedIn, & X.
Create and manage engaging content across various formats using tools like Canva & inVideo for enhanced audience interaction and community building.
Analyze and optimize performance using key metrics and management tools to monitor campaigns, measure engagement, and refine strategies.
Skills you will gain
- Category: Social Media Analytics
- Category: TikTok
- Category: Instagram
- Category: Market Research
- Category: Social Media Management
- Category: Social Media Marketing
- Category: Content Performance Analysis
- Category: Brand Strategy
- Category: Content Development and Management
- Category: Content Creation
- Category: Social Media Campaigns
- Category: Content Optimization
