Digital Marketing Strategy: Navigating Emerging Media and AI
Completed by Annie Agrawal
September 11, 2024
18 hours (approximately)
Annie Agrawal's account is verified. Coursera certifies their successful completion of Digital Marketing Strategy: Navigating Emerging Media and AI
What you will learn
Develop an overview of the digital marketing communication landscape.
Examine various marketing activities from a communication perspective
Discuss the roles and functions of both traditional and digital media channels in marketing communication.
Align your marketing goals with various digital marketing strategies and the appropriate media channels.
Skills you will gain
- Category: Marketing Strategies
- Category: Cross-Channel Marketing
- Category: Social Media
- Category: Data-Driven Marketing
- Category: Data Ethics
- Category: Journey Mapping
- Category: Strategic Communication
- Category: Integrated Marketing Communications
- Category: Digital Marketing
- Category: Personalized Campaigns
- Category: Communication Strategies
- Category: Marketing Communications
