Set and Evaluate Winning Marketing KPIs
Completed by Eve Madison Vickery
May 11, 2026
1 hours (approximately)
Eve Madison Vickery's account is verified. Coursera certifies their successful completion of Set and Evaluate Winning Marketing KPIs
What you will learn
KPIs must map directly to strategic objectives.
Centralized documentation builds accountability and transparency.
Regular KPI evaluation prevents underperformance.
Analytical rigor converts data into strategic action
Skills you will gain
- Category: Data-Driven Marketing
- Category: Marketing Effectiveness
- Category: Performance Reporting
- Category: Performance Analysis
- Category: Corrective and Preventive Action (CAPA)
- Category: Benchmarking
- Category: Campaign Management
- Category: Gap Analysis
- Category: Performance Metric
- Category: Key Performance Indicators (KPIs)
- Category: Data-Driven Decision-Making
- Category: Performance Management
