Digital Marketing Implementation: Executing Strategies in a Connected, Data-Driven World
Completed by António Óscar Pereira de Sá
October 17, 2017
18 hours (approximately)
António Óscar Pereira de Sá's account is verified. Coursera certifies their successful completion of Digital Marketing Implementation: Executing Strategies in a Connected, Data-Driven World
What you will learn
Strategically develop a digital marketing communication plan.
Appropriately relate your marketing goals with the communication strategies and the channels.
Effectively employ the right tools and strategies to amplify the impact of your digital campaign through digital and social media.
Identify the key performance indicators and analyze the return on investment of a digital campaign.
Skills you will gain
- Category: Digital Brand Strategy
- Category: Marketing
- Category: Digital Marketing Campaigns
- Category: Marketing Strategies
- Category: Content Marketing
- Category: Social Media
- Category: Search Engine Optimization
- Category: Social Media Campaigns
- Category: Digital Marketing
- Category: Search Engine Marketing
- Category: Data-Driven Marketing
- Category: Marketing Planning
