Integrated and Strategic Communication Campaigns
Completed by Eva Louise Gilliam
December 8, 2024
6 hours (approximately)
Eva Louise Gilliam's account is verified. Coursera certifies their successful completion of Integrated and Strategic Communication Campaigns
What you will learn
Understand what integrated communication campaigns are and the value it brings to your organization.
Define the communication problem and outline relevant communication goals and objectives.
Design an integrated communication campaign based on relevant research that meets the communication objectives and includes reporting and evaluation.
Produce a professional integrated communication campaign.
Skills you will gain
- Category: Target Audience
- Category: Promotional Strategies
- Category: Communication Strategies
- Category: Marketing Communications
- Category: Integrated Marketing Communications
- Category: Campaign Planning
- Category: Brand Strategy
- Category: Brand Management
- Category: Target Market
- Category: Business Strategy
- Category: Media Planning
- Category: Corporate Communications
