Digital Marketing Strategy: Navigating Emerging Media and AI
Completed by SALWA ALDERANI
May 27, 2026
18 hours (approximately)
SALWA ALDERANI's account is verified. Coursera certifies their successful completion of Digital Marketing Strategy: Navigating Emerging Media and AI
What you will learn
Develop an overview of the digital marketing communication landscape.
Examine various marketing activities from a communication perspective
Discuss the roles and functions of both traditional and digital media channels in marketing communication.
Align your marketing goals with various digital marketing strategies and the appropriate media channels.
Skills you will gain
- Category: Journey Mapping
- Category: MarTech
- Category: Data Ethics
- Category: Strategic Communication
- Category: Integrated Marketing Communications
- Category: Digital Marketing
- Category: Cross-Channel Marketing
- Category: Social Media
- Category: Data-Driven Marketing
- Category: Marketing Strategies
- Category: Digital Media Strategy
- Category: Marketing Analytics
