Data Analytics Methods for Marketing
Completed by Jose Sebastian Guevara Cáceres
November 11, 2023
12 hours (approximately)
Jose Sebastian Guevara Cáceres's account is verified. Coursera certifies their successful completion of Data Analytics Methods for Marketing
What you will learn
How to plan and forecast your marketing efforts across different channels
How to use marketing mix modeling and attribution to optimize your efforts
How to evaluate and optimize your sales funnel
Skills you will gain
- Category: Regression Analysis
- Category: Marketing Channel
- Category: Marketing Strategy and Techniques
- Category: Target Audience
- Category: Marketing Effectiveness
- Category: Customer Analysis
- Category: Model Evaluation
- Category: Data Analysis
- Category: Descriptive Analytics
- Category: Persona Development
- Category: Customer Insights
- Category: Marketing Strategies
