The Marketing Plan
Completed by Khushi Nijhawan
September 6, 2025
16 hours (approximately)
Khushi Nijhawan's account is verified. Coursera certifies their successful completion of The Marketing Plan
What you will learn
Create a complete marketing plan using market analysis, targeting, positioning, and marketing mix strategies.
Measure marketing success with budgets, KPIs, and performance metrics to support better decisions.
Skills you will gain
- Category: Performance Metric
- Category: Marketing Communications
- Category: Financial Management
- Category: Marketing Management
- Category: Planning
- Category: Integrated Marketing Communications
- Category: Market Analysis
- Category: Growth Strategies
- Category: Marketing Channel
- Category: Customer Retention
- Category: Customer Acquisition Management
- Category: Marketing Analytics
