Content Strategy
Completed by Elton Chiau
May 19, 2026
8 hours (approximately)
Elton Chiau's account is verified. Coursera certifies their successful completion of Content Strategy
What you will learn
Master content strategy fundamentals for better brand visibility and conversions.
Optimize B2B and B2C content to boost audience engagement.
Leverage paid ads and content calendars for maximum reach.
Measure success with KPIs and refine strategies through content audits.
Skills you will gain
- Category: Web Content
- Category: Content Scheduling
- Category: Social Media Content
- Category: Paid media
- Category: Copywriting
- Category: Cross-Channel Marketing
- Category: Content Strategy
- Category: Digital Content
- Category: Content Marketing
- Category: Content Development and Management
- Category: Advertising
- Category: Email Marketing
