GenAI for Lead Scoring and Identification
Completed by Mark Schwartz
March 3, 2026
3 hours (approximately)
Mark Schwartz's account is verified. Coursera certifies their successful completion of GenAI for Lead Scoring and Identification
What you will learn
Apply best practices and ethical considerations into your AI-based solutions and automations.
Build AI-powered tools for lead scoring, segmentation, and identification tasks using advanced GenAI platforms.
Apply prompt engineering techniques to effectively communicate with AI models in lead evaluation contexts.
Apply key concepts of GenAI and Large Language Models (LLMs) based tools for automating lead evaluation tasks.
Skills you will gain
- Category: Data-Driven Decision-Making
- Category: Sales Process
- Category: AI Enablement
- Category: ChatGPT
- Category: Responsible AI
- Category: OpenAI
- Category: Marketing Automation
- Category: Prospecting and Qualification
- Category: Lead Generation
- Category: Prompt Engineering
- Category: Sales Enablement
- Category: Google Gemini
