The Marketing Plan
Completed by Joan Cuevas
October 6, 2016
16 hours (approximately)
Joan Cuevas's account is verified. Coursera certifies their successful completion of The Marketing Plan
What you will learn
Create a complete marketing plan using market analysis, targeting, positioning, and marketing mix strategies.
Measure marketing success with budgets, KPIs, and performance metrics to support better decisions.
Skills you will gain
- Category: Marketing Communications
- Category: Market Analysis
- Category: Customer Retention
- Category: Performance Metric
- Category: Performance Measurement
- Category: Growth Strategies
- Category: Financial Management
- Category: Customer Analysis
- Category: Market Research
- Category: Customer Acquisition Management
- Category: Marketing Analytics
- Category: Marketing Channel
