The Marketing Plan
Completed by Joan Cuevas
October 6, 2016
16 hours (approximately)
Joan Cuevas's account is verified. Coursera certifies their successful completion of The Marketing Plan
What you will learn
Create a complete marketing plan using market analysis, targeting, positioning, and marketing mix strategies.
Measure marketing success with budgets, KPIs, and performance metrics to support better decisions.
Skills you will gain
- Category: Performance Metric
- Category: Financial Management
- Category: Customer Acquisition Management
- Category: Marketing Channel
- Category: Customer Retention
- Category: Marketing Management
- Category: Integrated Marketing Communications
- Category: Planning
- Category: Market Analysis
- Category: Marketing Analytics
- Category: Customer Analysis
- Category: Market Research
