Search Engine Optimization and Content Marketing
Completed by Laura Saldaña Gonzalez
March 4, 2026
14 hours (approximately)
Laura Saldaña Gonzalez's account is verified. Coursera certifies their successful completion of Search Engine Optimization and Content Marketing
What you will learn
Develop job-ready SEO and content marketing skills essential for success in digital marketing and growth hacking.
Implement on-page and off-page SEO strategies, including keyword research, content optimization, meta tags, link building, and domain authority.
Apply technical SEO best practices to enhance website performance, mobile responsiveness, indexability, and overall search engine rankings.
Create and execute content marketing strategies that align with SEO goals—developing high-quality, engaging content.
Skills you will gain
- Category: Content Marketing
- Category: Web Analytics and SEO
- Category: Generative Engine Optimization (GEO)
- Category: Content Development and Management
- Category: Web Analytics
- Category: MarTech
- Category: Content Optimization
- Category: Digital Marketing
- Category: Market Research
- Category: Digital Marketing Tools
- Category: Marketing Strategy and Techniques
- Category: Search Engine Marketing
