Digital Marketing Strategy: Navigating Emerging Media and AI
Completed by BRITTANY ROCHELLE STEVENS
October 28, 2020
18 hours (approximately)
BRITTANY ROCHELLE STEVENS's account is verified. Coursera certifies their successful completion of Digital Marketing Strategy: Navigating Emerging Media and AI
What you will learn
Develop an overview of the digital marketing communication landscape.
Examine various marketing activities from a communication perspective
Discuss the roles and functions of both traditional and digital media channels in marketing communication.
Align your marketing goals with various digital marketing strategies and the appropriate media channels.
Skills you will gain
- Category: Strategic Communication
- Category: Journey Mapping
- Category: Marketing Analytics
- Category: Marketing Channel
- Category: Marketing Automation
- Category: Integrated Marketing Communications
- Category: Media and Communications
- Category: Data-Driven Marketing
- Category: Communication Strategies
- Category: Social Media
- Category: Cross-Channel Marketing
- Category: AI Personalization
