Advanced Marketing Analytics, Funnels, and Dashboarding
Completed by Julio César Olvera Arce
July 27, 2026
8 hours (approximately)
Julio César Olvera Arce's account is verified. Coursera certifies their successful completion of Advanced Marketing Analytics, Funnels, and Dashboarding
What you will learn
Build interactive dashboards connecting GA4, CRM, and ad platforms.
Analyze conversion funnels to pinpoint drop-offs and hypothesize fixes.
Configure event tracking and evaluate marketing channel performance.
Visualize campaign trends and communicate insights to stakeholders.
Skills you will gain
- Category: Data Management
- Category: Analytical Skills
- Category: Interactive Data Visualization
- Category: Marketing Planning
- Category: Dashboard
- Category: Analysis
- Category: Spreadsheet Software
- Category: Data Science
- Category: Trend Analysis
- Category: Conversion Funnel Analysis
- Category: Business Marketing
- Category: Dashboard Creation
