Advanced Marketing Analytics, Funnels, and Dashboarding
Completed by Julio César Olvera Arce
July 27, 2026
8 hours (approximately)
Julio César Olvera Arce's account is verified. Coursera certifies their successful completion of Advanced Marketing Analytics, Funnels, and Dashboarding
What you will learn
Build interactive dashboards connecting GA4, CRM, and ad platforms.
Analyze conversion funnels to pinpoint drop-offs and hypothesize fixes.
Configure event tracking and evaluate marketing channel performance.
Visualize campaign trends and communicate insights to stakeholders.
Skills you will gain
- Category: Trend Analysis
- Category: Marketing Planning
- Category: Dashboard
- Category: Interactive Data Visualization
- Category: Performance Analysis
- Category: Pivot Tables And Charts
- Category: Web Analytics
- Category: Marketing Effectiveness
- Category: Analysis
- Category: Analytical Skills
- Category: Conversion Funnel Analysis
- Category: Marketing Channel
