Digital Marketing Strategy: Navigating Emerging Media and AI
Completed by Ana Raquel Creão Augusto
October 22, 2015
18 hours (approximately)
Ana Raquel Creão Augusto's account is verified. Coursera certifies their successful completion of Digital Marketing Strategy: Navigating Emerging Media and AI
What you will learn
Develop an overview of the digital marketing communication landscape.
Examine various marketing activities from a communication perspective
Discuss the roles and functions of both traditional and digital media channels in marketing communication.
Align your marketing goals with various digital marketing strategies and the appropriate media channels.
Skills you will gain
- Category: Marketing Automation
- Category: MarTech
- Category: Marketing Channel
- Category: Social Media
- Category: Marketing Communications
- Category: Digital Marketing
- Category: Marketing Strategies
- Category: Online Advertising
- Category: Marketing Analytics
- Category: Digital Media Strategy
- Category: Journey Mapping
- Category: AI Personalization
