Artificial Intelligence for Marketing
Completed by Meylisa Murni E br Situmeang
July 16, 2026
3 hours (approximately)
Meylisa Murni E br Situmeang's account is verified. Coursera certifies their successful completion of Artificial Intelligence for Marketing
What you will learn
How to distinguish between science-fiction AI and functional business tools to identify the most valuable opportunities for your company.
How to apply supervised, unsupervised, and reinforcement learning to solve marketing problems like lead scoring and campaign optimization.
How to leverage your unique human "superpowers" to provide the necessary context and "Smell Test" for AI outputs.
Skills you will gain
- Category: Machine Learning Methods
- Category: Data Literacy
- Category: Unsupervised Learning
- Category: Computer Vision
- Category: Machine Learning
- Category: Natural Language Processing
- Category: Artificial Intelligence
- Category: Artificial Intelligence and Machine Learning (AI/ML)
- Category: Data Strategy
- Category: Generative AI
- Category: AI Enablement
- Category: Prompt Engineering
