Global Impact: Cultural Psychology
Completed by Sandra Jane Gutknecht
September 10, 2017
11 hours (approximately)
Sandra Jane Gutknecht's account is verified. Coursera certifies their successful completion of Global Impact: Cultural Psychology
What you will learn
Explain what cultural equity is and how brands can become cultural symbols.
Analyze how globalization impacts the psychological responses of consumers in global markets.
Evaluate actions for imbuing brands with cultural meanings that can win over consumers in globalized markets.
Develop a plan for building an iconic brand
Skills you will gain
- Category: Marketing Strategies
- Category: Marketing Psychology
- Category: Brand Management
- Category: Cultural Sensitivity
- Category: Brand Awareness
- Category: Global Marketing
- Category: Culture
- Category: Marketing
- Category: Diversity Marketing
- Category: Cultural Responsiveness
- Category: Intercultural Competence
- Category: Branding
