Advanced Techniques for Strategic Account Management
Completed by Camila de Aviler Pinello Rocha
July 3, 2026
3 hours (approximately)
Camila de Aviler Pinello Rocha's account is verified. Coursera certifies their successful completion of Advanced Techniques for Strategic Account Management
What you will learn
Map real decision influence using relationship intelligence and detect early signals that shape account outcomes.
Identify and validate growth opportunities, then design personalized cross-sell, upsell, and renewal strategies.
Lead cross-functional and virtual account teams with clear roles, strong coordination, and confident client engagement.
Skills you will gain
- Category: Consultative Selling
- Category: Drive Engagement
- Category: Sales Strategy
- Category: Consultative Approaches
- Category: Stakeholder Management
- Category: Vendor Management
- Category: Business Relationship Management
- Category: Cross-Functional Collaboration
- Category: B2B Sales
- Category: Cross Selling
- Category: Virtual Teams
- Category: Driving engagement
