Customer Value in Pricing Strategy
Completed by Martin Velásquez
December 11, 2017
14 hours (approximately)
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What you will learn
Customer value applications in pricing products
How to leverage core value-based pricing techniques to inform pricing decisions
How to measure customer willingness to pay using models (surveys, conjoint analysis, other data)
Consumer psychology applications in setting prices beneficial to both consumers and sellers
Skills you will gain
- Category: Marketing Psychology
- Category: Case Studies
- Category: Customer Analysis
- Category: Analysis
- Category: Consumer Behaviour
- Category: Decision Making
- Category: Global Marketing
- Category: Behavioral Economics
- Category: Market Research
- Category: Customer Insights
- Category: Revenue Management
