Digital Marketing Strategy: Navigating Emerging Media and AI
Completed by MARTA DEL PRETE
February 5, 2019
18 hours (approximately)
MARTA DEL PRETE's account is verified. Coursera certifies their successful completion of Digital Marketing Strategy: Navigating Emerging Media and AI
What you will learn
Develop an overview of the digital marketing communication landscape.
Examine various marketing activities from a communication perspective
Discuss the roles and functions of both traditional and digital media channels in marketing communication.
Align your marketing goals with various digital marketing strategies and the appropriate media channels.
Skills you will gain
- Category: AI Personalization
- Category: Integrated Marketing Communications
- Category: Data-Driven Marketing
- Category: Marketing Communications
- Category: Communication Strategies
- Category: MarTech
- Category: Journey Mapping
- Category: Marketing Automation
- Category: Data-Driven Decision-Making
- Category: Digital Marketing
- Category: Media and Communications
- Category: Digital Media Strategy
