Digital Marketing Strategy: Navigating Emerging Media and AI
Completed by Stefano Fenzo
December 26, 2016
18 hours (approximately)
Stefano Fenzo's account is verified. Coursera certifies their successful completion of Digital Marketing Strategy: Navigating Emerging Media and AI
What you will learn
Develop an overview of the digital marketing communication landscape.
Examine various marketing activities from a communication perspective
Discuss the roles and functions of both traditional and digital media channels in marketing communication.
Align your marketing goals with various digital marketing strategies and the appropriate media channels.
Skills you will gain
- Category: Digital Media Strategy
- Category: Data-Driven Decision-Making
- Category: Consumer Behaviour
- Category: Data Ethics
- Category: Digital Marketing
- Category: Marketing Channel
- Category: Data-Driven Marketing
- Category: Social Media
- Category: Marketing Automation
- Category: Strategic Communication
- Category: AI Personalization
- Category: Communication Strategies
