The Marketing Plan
Completed by Maria Cruz
June 10, 2025
16 hours (approximately)
Maria Cruz's account is verified. Coursera certifies their successful completion of The Marketing Plan
What you will learn
Create a complete marketing plan using market analysis, targeting, positioning, and marketing mix strategies.
Measure marketing success with budgets, KPIs, and performance metrics to support better decisions.
Skills you will gain
- Category: Integrated Marketing Communications
- Category: Market Research
- Category: Marketing Analytics
- Category: Marketing Management
- Category: Marketing Communications
- Category: Performance Measurement
- Category: Customer Analysis
- Category: Planning
- Category: Performance Metric
- Category: Marketing Channel
- Category: Customer Retention
- Category: Financial Management
