Behavioral Marketing
Completed by Danielle Monique Turu Rogers
June 29, 2025
7 hours (approximately)
Danielle Monique Turu Rogers's account is verified. Coursera certifies their successful completion of Behavioral Marketing
What you will learn
Understand behavioral marketing fundamentals and how consumer actions influence campaigns.
Learn data collection, audience segmentation, and strategy building for targeted efforts.
Explore practical use of behavioral data for acquisition, retention, and customer growth.
Gain skills to design data-driven marketing strategies that improve ROI.
Skills you will gain
- Category: Digital Marketing
- Category: Data-Driven Marketing
- Category: Cross-Channel Marketing
- Category: Online Advertising
- Category: Marketing Effectiveness
- Category: Google Ads
- Category: Marketing Analytics
- Category: Email Marketing
- Category: Personalized Campaigns
- Category: Marketing Strategies
- Category: Customer Relationship Management
- Category: Target Market
