Foundations of Sports Marketing
Completed by Zosser Steward
February 2, 2026
19 hours (approximately)
Zosser Steward's account is verified. Coursera certifies their successful completion of Foundations of Sports Marketing
What you will learn
Understand the principles and emotional drivers of sports marketing
Identify key actors and dynamics in the sports marketing ecosystem
Apply KPIs and ROI to evaluate campaign effectiveness
Skills you will gain
- Category: Branding
- Category: Key Performance Indicators (KPIs)
- Category: Data Analysis
- Category: Customer Engagement
- Category: Marketing Strategy and Techniques
- Category: Return On Investment
- Category: Marketing
- Category: Product Marketing
- Category: Digital Marketing
- Category: Public Relations
- Category: Strategic Partnership
- Category: Creative Thinking
