Digital Marketing Fundamentals
Completed by Ophely Regout
October 2, 2026
3 hours (approximately)
Ophely Regout's account is verified. Coursera certifies their successful completion of Digital Marketing Fundamentals
What you will learn
Explain the purpose and value of digital marketing.
Identify common digital marketing channels and their uses.
Describe the customer journey and digital touchpoints.
Recognize how AI supports modern marketing workflows.
Skills you will gain
- Category: Digital Marketing
- Category: Marketing
- Category: Generative AI
- Category: Marketing Strategies
- Category: Consumer Behaviour
- Category: Digital Marketing Campaigns
- Category: Digital Brand Strategy
- Category: Marketing Strategy and Techniques
- Category: Marketing Channel
- Category: Journey Mapping
- Category: Case Studies
- Category: Digital Advertising
