Data Analytics Methods for Marketing
Completed by Ali Shewar
February 16, 2024
12 hours (approximately)
Ali Shewar's account is verified. Coursera certifies their successful completion of Data Analytics Methods for Marketing
What you will learn
How to plan and forecast your marketing efforts across different channels
How to use marketing mix modeling and attribution to optimize your efforts
How to evaluate and optimize your sales funnel
Skills you will gain
- Category: Customer Insights
- Category: Descriptive Analytics
- Category: Advertising Campaigns
- Category: Customer Analysis
- Category: Persona Development
- Category: Marketing Strategy and Techniques
- Category: A/B Testing
- Category: Model Evaluation
- Category: Conversion Funnel Analysis
- Category: Marketing Analytics
- Category: Marketing
- Category: Target Audience
