Customer Value, Acquisition, and Retention
Completed by Elizabeth Petrosian
April 23, 2025
4 hours (approximately)
Elizabeth Petrosian's account is verified. Coursera certifies their successful completion of Customer Value, Acquisition, and Retention
What you will learn
In this course, you'll learn how to distinguish between the concepts of customer lifetime value, customer equity, and customer relationship.
Skills you will gain
- Category: Return On Investment
- Category: Loyalty Programs
- Category: Customer Analysis
- Category: Data-Driven Marketing
- Category: Equities
- Category: Customer Retention
- Category: Growth Strategies
- Category: Customer Acquisition Management
- Category: Customer Relationship Management
- Category: Marketing Strategies
- Category: Customer Insights
- Category: Customer Data Management
