Customer Value, Acquisition, and Retention
Completed by Elizabeth Petrosian
April 23, 2025
4 hours (approximately)
Elizabeth Petrosian's account is verified. Coursera certifies their successful completion of Customer Value, Acquisition, and Retention
What you will learn
In this course, you'll learn how to distinguish between the concepts of customer lifetime value, customer equity, and customer relationship.
Skills you will gain
- Category: Customer Retention
- Category: Relationship Management
- Category: Predictive Modeling
- Category: Customer Data Management
- Category: Data-Driven Marketing
- Category: Marketing Analytics
- Category: Marketing Strategies
- Category: Marketing Effectiveness
- Category: Return On Investment
- Category: Brand Loyalty
- Category: Loyalty Programs
- Category: Customer Insights
