Customer Value, Acquisition, and Retention
Completed by Elizabeth Petrosian
April 23, 2025
4 hours (approximately)
Elizabeth Petrosian's account is verified. Coursera certifies their successful completion of Customer Value, Acquisition, and Retention
What you will learn
In this course, you'll learn how to distinguish between the concepts of customer lifetime value, customer equity, and customer relationship.
Skills you will gain
- Category: Equities
- Category: Customer Retention
- Category: Customer Relationship Building
- Category: Data-Driven Marketing
- Category: Customer Data Management
- Category: Predictive Modeling
- Category: Customer Acquisition Management
- Category: Return On Investment
- Category: Loyalty Programs
- Category: Customer Insights
- Category: Marketing Effectiveness
- Category: Brand Loyalty
