Digital Marketing Strategy: Navigating Emerging Media and AI
Completed by felipe san juan
February 5, 2017
18 hours (approximately)
felipe san juan's account is verified. Coursera certifies their successful completion of Digital Marketing Strategy: Navigating Emerging Media and AI
What you will learn
Develop an overview of the digital marketing communication landscape.
Examine various marketing activities from a communication perspective
Discuss the roles and functions of both traditional and digital media channels in marketing communication.
Align your marketing goals with various digital marketing strategies and the appropriate media channels.
Skills you will gain
- Category: Marketing Strategies
- Category: Data-Driven Marketing
- Category: Strategic Communication
- Category: Journey Mapping
- Category: Data Ethics
- Category: Cross-Channel Marketing
- Category: MarTech
- Category: Digital Marketing
- Category: Integrated Marketing Communications
- Category: Digital Media Strategy
- Category: Marketing Automation
- Category: Social Media
