Introduction to Generative Engine Optimization (GEO)
Completed by Matthew W Collister
December 18, 2025
8 hours (approximately)
Matthew W Collister's account is verified. Coursera certifies their successful completion of Introduction to Generative Engine Optimization (GEO)
What you will learn
Understand how generative AI engines retrieve, synthesize, and rank content.
Apply GEO frameworks to improve content visibility in AI-driven search results.
Design prompts, metadata, and structures that align with generative model reasoning.
Implement ethical and sustainable GEO practices for long-term digital growth.
Skills you will gain
- Category: Prompt Engineering
- Category: Content Performance Analysis
- Category: Responsible AI
- Category: Lead Generation
- Category: Web Analytics and SEO
- Category: Performance Measurement
- Category: AI Personalization
- Category: Generative AI
- Category: Content Optimization
- Category: Content Strategy
- Category: Search Engine Optimization
- Category: Generative Engine Optimization (GEO)
