The Marketing Plan
Completed by Polina Artemenko
April 15, 2019
16 hours (approximately)
Polina Artemenko's account is verified. Coursera certifies their successful completion of The Marketing Plan
What you will learn
Create a complete marketing plan using market analysis, targeting, positioning, and marketing mix strategies.
Measure marketing success with budgets, KPIs, and performance metrics to support better decisions.
Skills you will gain
- Category: Planning
- Category: Customer Analysis
- Category: Growth Strategies
- Category: Marketing Communications
- Category: Market Analysis
- Category: Marketing Channel
- Category: Customer Retention
- Category: Performance Metric
- Category: Financial Management
- Category: Performance Measurement
- Category: Market Research
- Category: Customer Acquisition Management
