The Marketing Plan
Completed by Polina Artemenko
April 15, 2019
16 hours (approximately)
Polina Artemenko's account is verified. Coursera certifies their successful completion of The Marketing Plan
What you will learn
Create a complete marketing plan using market analysis, targeting, positioning, and marketing mix strategies.
Measure marketing success with budgets, KPIs, and performance metrics to support better decisions.
Skills you will gain
- Category: Marketing Communications
- Category: Financial Management
- Category: Performance Metric
- Category: Marketing Channel
- Category: Customer Retention
- Category: Performance Measurement
- Category: Market Analysis
- Category: Planning
- Category: Market Research
- Category: Integrated Marketing Communications
- Category: Marketing Analytics
- Category: Marketing Management
