Introduction to Generative Engine Optimization (GEO)
Completed by Giulia De Sanctis
January 1, 2026
8 hours (approximately)
Giulia De Sanctis's account is verified. Coursera certifies their successful completion of Introduction to Generative Engine Optimization (GEO)
What you will learn
Understand how generative AI engines retrieve, synthesize, and rank content.
Apply GEO frameworks to improve content visibility in AI-driven search results.
Design prompts, metadata, and structures that align with generative model reasoning.
Implement ethical and sustainable GEO practices for long-term digital growth.
Skills you will gain
- Category: Content Optimization
- Category: Generative AI
- Category: ChatGPT
- Category: Large Language Modeling
- Category: Content Performance Analysis
- Category: Search Engine Optimization
- Category: AI Personalization
- Category: Generative Engine Optimization (GEO)
- Category: Prompt Engineering
- Category: AI literacy
- Category: Lead Generation
- Category: Google Gemini
