Digital Marketing Strategy: Navigating Emerging Media and AI
Completed by MaryEllen Magdalena Cathcart
November 7, 2016
18 hours (approximately)
MaryEllen Magdalena Cathcart's account is verified. Coursera certifies their successful completion of Digital Marketing Strategy: Navigating Emerging Media and AI
What you will learn
Develop an overview of the digital marketing communication landscape.
Examine various marketing activities from a communication perspective
Discuss the roles and functions of both traditional and digital media channels in marketing communication.
Align your marketing goals with various digital marketing strategies and the appropriate media channels.
Skills you will gain
- Category: Marketing Communications
- Category: Marketing Strategies
- Category: AI Personalization
- Category: Journey Mapping
- Category: Communication Strategies
- Category: MarTech
- Category: Marketing Automation
- Category: Data-Driven Decision-Making
- Category: Personalized Campaigns
- Category: Strategic Communication
- Category: Integrated Marketing Communications
- Category: Data-Driven Marketing
