Customer Value, Acquisition, and Retention
Completed by Cem YAVUZ
October 6, 2025
4 hours (approximately)
Cem YAVUZ's account is verified. Coursera certifies their successful completion of Customer Value, Acquisition, and Retention
What you will learn
In this course, you'll learn how to distinguish between the concepts of customer lifetime value, customer equity, and customer relationship.
Skills you will gain
- Category: Marketing Analytics
- Category: Brand Loyalty
- Category: Customer Retention
- Category: Loyalty Programs
- Category: Customer Acquisition Management
- Category: Predictive Modeling
- Category: Return On Investment
- Category: Marketing Strategies
- Category: Marketing Effectiveness
- Category: Customer Insights
- Category: Customer Data Management
- Category: Customer Relationship Building
