Customer Value, Acquisition, and Retention
Completed by Cem YAVUZ
October 6, 2025
4 hours (approximately)
Cem YAVUZ's account is verified. Coursera certifies their successful completion of Customer Value, Acquisition, and Retention
What you will learn
In this course, you'll learn how to distinguish between the concepts of customer lifetime value, customer equity, and customer relationship.
Skills you will gain
- Category: Customer Analysis
- Category: Brand Loyalty
- Category: Marketing Strategies
- Category: Customer Insights
- Category: Customer Data Management
- Category: Marketing Effectiveness
- Category: Customer Relationship Management
- Category: Customer Relationship Building
- Category: Marketing Analytics
- Category: Predictive Modeling
- Category: Relationship Management
- Category: Data-Driven Marketing
