Customer Value, Acquisition, and Retention
Completed by Cem YAVUZ
October 6, 2025
4 hours (approximately)
Cem YAVUZ's account is verified. Coursera certifies their successful completion of Customer Value, Acquisition, and Retention
What you will learn
In this course, you'll learn how to distinguish between the concepts of customer lifetime value, customer equity, and customer relationship.
Skills you will gain
- Category: Customer Data Management
- Category: Growth Strategies
- Category: Marketing Effectiveness
- Category: Customer Relationship Management
- Category: Marketing Strategies
- Category: Loyalty Programs
- Category: Return On Investment
- Category: Customer Analysis
- Category: Marketing Budgets
- Category: Customer Relationship Building
- Category: Brand Loyalty
- Category: Marketing Analytics
