Customer Value, Acquisition, and Retention
Completed by Cem YAVUZ
October 6, 2025
4 hours (approximately)
Cem YAVUZ's account is verified. Coursera certifies their successful completion of Customer Value, Acquisition, and Retention
What you will learn
In this course, you'll learn how to distinguish between the concepts of customer lifetime value, customer equity, and customer relationship.
Skills you will gain
- Category: Growth Strategies
- Category: Customer Acquisition Management
- Category: Customer Data Management
- Category: Predictive Modeling
- Category: Customer Insights
- Category: Customer Analysis
- Category: Data-Driven Marketing
- Category: Marketing Effectiveness
- Category: Return On Investment
- Category: Loyalty Programs
- Category: Equities
- Category: Marketing Budgets
