Customer Value, Acquisition, and Retention
Completed by Cem YAVUZ
October 6, 2025
4 hours (approximately)
Cem YAVUZ's account is verified. Coursera certifies their successful completion of Customer Value, Acquisition, and Retention
What you will learn
In this course, you'll learn how to distinguish between the concepts of customer lifetime value, customer equity, and customer relationship.
Skills you will gain
- Category: Customer Acquisition Management
- Category: Relationship Management
- Category: Customer Relationship Management
- Category: Predictive Modeling
- Category: Customer Analysis
- Category: Loyalty Programs
- Category: Return On Investment
- Category: Customer Insights
- Category: Customer Relationship Building
- Category: Brand Loyalty
- Category: Marketing Strategies
- Category: Marketing Effectiveness
