Digital Marketing Strategy: Navigating Emerging Media and AI
Completed by JESSICA MARIE VILLANUEVA MADRAZO
April 22, 2019
18 hours (approximately)
JESSICA MARIE VILLANUEVA MADRAZO's account is verified. Coursera certifies their successful completion of Digital Marketing Strategy: Navigating Emerging Media and AI
What you will learn
Develop an overview of the digital marketing communication landscape.
Examine various marketing activities from a communication perspective
Discuss the roles and functions of both traditional and digital media channels in marketing communication.
Align your marketing goals with various digital marketing strategies and the appropriate media channels.
Skills you will gain
- Category: Social Media
- Category: AI Personalization
- Category: Marketing Strategies
- Category: Marketing Automation
- Category: Online Advertising
- Category: MarTech
- Category: Data-Driven Decision-Making
- Category: Digital Media Strategy
- Category: Communication Strategies
- Category: Journey Mapping
- Category: Personalized Campaigns
- Category: Marketing Analytics
