GenAI for Product Marketers: Data-Driven Campaigns
Completed by Palakh Khanna
February 8, 2026
3 hours (approximately)
Palakh Khanna's account is verified. Coursera certifies their successful completion of GenAI for Product Marketers: Data-Driven Campaigns
What you will learn
Analyze GenAI fundamentals and their application in modern marketing.
Demonstrate the practical application of key AI marketing tools, including ChatGPT and Google Ads AI.
Optimize campaigns using data-driven frameworks for GenAI for product marketing implementation.
Evaluate campaign performance metrics to make strategic decisions using AI digital marketing tools.
Skills you will gain
- Category: Google Ads
- Category: Personalized Campaigns
- Category: A/B Testing
- Category: Campaign Management
- Category: ChatGPT
- Category: Campaign Planning
- Category: Marketing Analytics
- Category: Product Marketing
- Category: Analytics
- Category: AI Product Strategy
- Category: Generative AI
- Category: Automation
