Digital Marketing Strategy: Navigating Emerging Media and AI
Completed by TONG CHIH SHENG
October 9, 2016
18 hours (approximately)
TONG CHIH SHENG 's account is verified. Coursera certifies their successful completion of Digital Marketing Strategy: Navigating Emerging Media and AI
What you will learn
Develop an overview of the digital marketing communication landscape.
Examine various marketing activities from a communication perspective
Discuss the roles and functions of both traditional and digital media channels in marketing communication.
Align your marketing goals with various digital marketing strategies and the appropriate media channels.
Skills you will gain
- Category: MarTech
- Category: Strategic Communication
- Category: Media and Communications
- Category: Digital Media Strategy
- Category: Marketing Automation
- Category: Cross-Channel Marketing
- Category: Online Advertising
- Category: Marketing Channel
- Category: Marketing Strategies
- Category: Marketing Analytics
- Category: Journey Mapping
- Category: AI Personalization
