Digital Marketing Capstone
Completed by Pauline Guex
November 21, 2018
17 hours (approximately)
Pauline Guex's account is verified. Coursera certifies their successful completion of Digital Marketing Capstone
What you will learn
Apply the process of analyzing a client to setup a basis for a digital campaign.
Map out the Consumer Decision Journey.
Apply the Plan, Collect, Analyze, Report framework to focus your campaign.
Create a content and channel strategy to support the campaign objectives.
Skills you will gain
- Category: Market Research
- Category: Consumer Behaviour
- Category: Search Engine Optimization
- Category: Data-Driven Marketing
- Category: Journey Mapping
- Category: Digital Advertising
- Category: Keyword Research
- Category: Campaign Planning
- Category: Digital Media Strategy
- Category: Online Advertising
- Category: Marketing Strategies
- Category: Campaign Management
